FAQ's & Information

Helpful promotional information

Promotional products offer so many advantages in today’s market. They have the ability to target your recipients with products relevant and suitable to them. If picked well, promotional products have a much longer life span than most other forms of advertising.

Lets face it, people like to receive free stuff. When did you last say no to something that was free (with no gimmicks) or a gift? People genuinely like receiving gifts and free things, so they will then associate positive feelings with the supplier. Promotional products build your brand awareness, positive association and appreciation for your product and logo.

 

Choosing the right product


How do I decide which product is best?


We know that choosing the right product is difficult and sometimes time consuming. So there are always several questions that we ask to determine the best product suitable for you or your campaign.

  • Where will you be giving out the products? (At an event? From your office?)
  • How will you be giving these items away? (Personally? Via mail? On display? Or for people to pick up?)
  • What audience will be receiving these products? (Conference attendees? Children? Male or Female?)
  • What are the recipients needs or interests? (Are you at an outdoor event where sunscreens, hats or water bottles would be needed and appreciated?)
  • Do you need a high quantity or a low quantity?
  • Do you need a cost effective product or a good quality product?
  • Do you have a budget?
  • Do you have a time frame? (When do you need them by?)

One very important question. Would YOU want to keep the product? One of the last questions that I always ask, once you have come to some sort of decision – Would you keep or use the product yourself? If the answer is no, then why not? If you are buying a cheap and nasty pen, then why are you giving it away? How do you think this represents your company?


I’m not sure which product to use. Can you help?


If you have asked yourself all of the questions above and are still unsure which products would be best, then this is why we are here. We want you to ask our advice and suggestions. We are here to help you in any way that you need it.

 

Quotes


How do I get a quote from Corporate Brand-Aid?


Once you have narrowed your choices or know what you want, contact us with the most information possible. I.e. which product, what branding method (printing, engraving etc) how many colours, how many positions, where you want it delivered to, plus any other specific requests, (i.e. blue ink in the pen, not black).

Once you have as much information as possible, call us on 08 6278 1938 or Contact Us


How quickly can you provide a quote?


Once we know what you require, we will endeavour to get back to you within 24 hours, if not immediately. For custom made or non-standard products and exhibition booths or displays, quotes will take between 3 – 5 days. This is to ensure we provide the best price possible, which might mean a lot of legwork from us to get you the best price.


Do your prices include branding the product or merchandise?


Our prices will always including branding, unless you require unbranded. Normal pricing is based on a one colour, one position branding option, unless you have indicated at the time of enquiry that you require more colours or positions.


Do your prices include delivery and set up charges?


Yes. We will always endeavour to give you an all-inclusive price, so there are no +plus +plus charges, which increase your bill. So it may seem that our prices are more expensive but once you have added ‘others’ set up charges and delivery to the individual item price, they will be more expensive. If our price does not include delivery it will say so.


Can I expect any additional charges?


No! All our prices are fully inclusive.

There may however be additional charges if you change the specifications of the job, and it wasn't quoted for initially. I.e. an additional colour or print position, or splitting delivery, locking and loading data on USB’s etc...


Are you able to brand the product in more than one position?


Yes. In most products there are generally options for changing or adding branding positions, but it does depend on your product choice.


Are you able to brand the product in more than one colour?


Yes, we are able to do multiple colour branding. However please note that in printing, adding more colours will be more expensive.


I can’t find what I am looking for, are you able to help me?


Yes, we are able to source almost everything. If you cant find it on our site, or our suppliers sites, we will always undertake a comprehensive search to find the product for you. And if you are tired of looking, please ask. We are here to provide the service, and do the leg work for you, so we can send you pictures of several options for products.

 

Ordering


How do I place an order?


Simply contact us via telephone, fax or email confirming your requirements and we will then get the order under way.


Can you provide samples?


Yes. If you have not yet placed an order and would like to receive samples we can organise this for you. You can either pay the sample charge fee applicable or return it to us within 30 days. Otherwise, if you have placed an order we will generally provide a sample free of charge, depending on your product choice.


What happens after I have ordered?


After you have placed your order, you will be sent an invoice for the 50% deposit. We will also send you a print proof or artwork set up. This will show you the position, colour, size of the print and / or product. After approval has been received for the artwork and deposit received, production will commence.


Will you keep me up to date on my order?


We will keep you updated each step of the way, but only if you want. Sometimes, we know you are too busy and just want to know when they are on their way.

 

Lead times


What are the normal lead times for products?


Normal lead times for products are 2-4 weeks. For custom made products 6-8 weeks if your product can be sent by air, or 10-12 by sea freight.


If we have a rush order, how quickly can we receive it?


We have had items sent from China to our client in under a week. And we can also accommodate local products with printing in just a couple of days. If you have a rush order or requirement please let us know as soon as you can, and we will do everything possible in order to meet your deadline.


What are the lead times for offshore orders or custom made orders?


For completely custom made orders and products, it is generally 10-12 weeks, but this is something that we would work out with you if you have a deadline to meet. For custom designed items, we try to use local trades and suppliers as much as possible, as long as it is cost effective. We prefer to support our nation and local businesses whenever we can, however we are aware this is not always an option to stay competitive.

 

Delivery


What delivery methods do you use?


We try to use the most cost effective way possible, this means transport by road. Most items are delivered nationwide within 5-7 days, this being the longest time from east coast to west coast. If you need it sooner or have a deadline, we will send by air or express service. Some bulkier or heavier items, this is not always possible.


Can you deliver Australia wide?


Yes. We have clients all over Australia, so as long as there is a road or dirt track that leads to your door, we can deliver.


Can you deliver overseas?


Yes. This will be charged accordingly, but yes, we can deliver overseas if required.

 

Payment


What are your payment terms?


For products and exhibition systems, we require a 50% deposit prior to production commencing and the final 50% balance paid PRIOR to delivery. For booths that are custom made, we require a 50% deposit, 40% progress payment and 10% final balance payment due 7 days after the event or delivery.


What payment methods do you have?


We accept cheques and EFT payments.

 

Custom made products


Can you design custom made items?


Yes definitely.

Why would we use Corporate Brand-Aid for custom made products?


With an industrial designer on our team, designing a successful product is a breeze. With products of our own that we will be launching in the future, we know how important it is to get the design right as well as the manufacturing processes and materials.


If we have a design, can you help manufacture the product?


Yes we can. We understand the processes and procedures needed to manufacture a successful product. We will always try to use local trades and suppliers as much as possible, as long as it is cost effective, however we are aware this is not always an option.

 

Graphic design


Do your prices include Graphic Design?


No, unless specifically requested at the time of the quote, our prices do not include any graphic design. Your logos and templates will need to be provided in a finished format; otherwise artwork or design charges could be incurred.


Do you provide a graphic design service?


Yes. We are able to offer graphic design. This will be charged either at an hourly rate or quoted on as per each individual requirement. Please contact us to discuss any graphic design that you require and we will be more than willing to help.


 

Artwork


What is CMYK?


CMYK is the standard colour model used in offset printing for full-color documents. CMYK refers to the four inks used in some colour printing: cyan, magenta, yellow, and key (black). It is a colour model in which all colours are described as a mixture of these four process colors. The "K" in CMYK stands for key since in four-color printing cyan, magenta, and yellow printing plates are carefully keyed or aligned with the key of the black key plate. Because such printing uses inks of these four basic colors, it is often called four-colour or process colour printing.


What is PMS or Pantone?


Pantone – PMS: The Pantone Color Matching System is a standardized colour reproduction system used worldwide. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. One such use is standardizing colours in the CMYK process. A majority of the world's printed material is produced using the CMYK process, and there is a special subset of Pantone colors that can be reproduced using CMYK. However, most of the Pantone system's spot colours cannot be simulated with CMYK but with 13 base pigments (15 including white and black) mixed in specified amounts. The Pantone system also allows for many 'special' colors to be produced such as metallics and fluorescents. Pantone colors are described by their allocated number (typically referred to as, for example, 'PMS 130'). PMS colors are almost always used in branding and have even found their way into government legislation (to describe the colours of flags).


What is the difference between artwork files?


Ai (Adobe Illustrator) Illustrator artwork is vector based which enables colour separations and a clear final print. Vector art can be scaled to any size and printed on any output device without losing detail or clarity. That’s why it is the best choice for all printing and branding options.

EPS (Encapsulated Postscript) EPS files are the most versatile file format and are the standard format for importing and exporting Postscripts files and carrying information to computers, printers and image setters. EPS files can be made up of text, graphics and images. They can be created in Illustrator, Acrobat and Photoshop and can be exported from Quark and InDesign. When EPS files are created in illustrator the file is a vector image which is not made of pixels and can therefore be scaled up or down without losing any quality. Photoshop EPS files are raster images and contain pixels. Therefore when the image is scaled up or down the quality is restricted and may become very pixilated and print poorly. EPS files made in Acrobat or exported through Quark or InDesign can contain both vector and raster files so there use may be restricted.

JPEG (Joint Photographic Expert group) A jpeg is a compressed raster file. Jpeg's are most commonly used for the web and emailing. They are not limited to a certain amount of colour like Gif images are. Jpeg's are the best format for compressing photographic images however they use a lossless compression, which means that some quality is lost when the image is compressed. If the image is compressed too much the result is noticeably pixilated graphics. As jpeg files are predominantly RGB many issues arise when sent to an image setter for film output. The compression and colour-space of the files usually effects the output and colour matching in the print is inaccurate or sometimes nonexistent as they sometimes default to greyscale.

GIF (Graphics Interchange Format) Gif files are compressed raster images. Gif's use a lossless compression similar to Jpegs. The files are also saved for 72dpi screen viewing whereas 300dpi is the standard minimum for output. Gif'’s are files that should not be used for pre-press, they are more suitable for web design.

TIFF (Tagged Image File Format) Tiff is the leading commercials and professional image standard. Tif files are raster files that can be saved as RGB or CMYK and can be placed into most applications. They can be created in Photoshop and if created properly (300dpi & CMYK) the print reproduction will be optimal.

 

Printing processes


Screen Printing


Screen printing is a printing technique that involves the pressing of ink through a woven mesh which has your design incorporated into it. The attached stencil forms open areas of mesh that transfer ink or other printable materials which can be pressed through the mesh as a sharp-edged image onto the underlying substrate. You can screen print up to 6 spot colours or print in full colour. This is the most common form of printing on clothing and any textiles. The cost is governed by the print run size, the amount of colours printed and the size of the print.


Pad Printing


Pad printing is a printing process that can transfer a 2-D image onto a 3-D object. This is accomplished using an indirect offset (gravure) printing process that involves an image being transferred from the printing plate (cliché) via a silicone pad onto a substrate (surface to be printed). Pad printing is used for printing on otherwise impossible products in many industries including medical, automotive, promotional, apparel, electronics, appliances, sports equipment and toys. The unique properties of the silicone pad enable it to pick the image up from a flat plane and transfer it to a variety of surfaces. This is the most common method for branding logos onto ‘hard’ surface items such as pens, golf balls, plastic or metal items.


Embroidery


The embroidery process involves a design being stitched on to a material through the use of high-speed computer controlled sewing machines. ‘Stitch count’ is the number of individual stitches required to reproduce a particular design. Machine embroidery allows us to recreate logos on clothing and any other soft materials. The design, normally supplied in jpeg file is then ‘digitised’ into a format that is recognised by the embroidery machine. Embroidery costs vary not with colours but with the 'stitch count' (which increases with size).


Laser Engraving


Computer controlled laser beams permanently etch your desired artwork onto metal type products. This is a complex and technical process with very precise and even results, for a professional and high quality finish. Laser engraving produces a subtle and importantly permanent high quality decoration. This technique is normally our favoured decoration method for pens, metal keyrings, clocks and high value metal products.


Offset Printing


Offset lithography is the most commonly used commercial printing process for the bulk of desktop publishing on paper requiring high volume mass production. Print projects such as glossy magazines and brochures with spot colour or full colour photographs will most likely utilize offset printing.


Digital Printing


Modern printing methods such as laser and ink-jet printing are known as digital printing. In digital printing, an image is sent directly to the printer using digital files such as PDF's and those from graphics software such as Illustrator and InDesign. This eliminates the need for a printing plate, which is used in offset printing, which can save money and time. Without the need to create a plate, digital printing has brought about fast turnaround times and printing on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print. While offset printing still often results in slightly better quality prints, digital methods are being worked on at a fast rate to improve quality and lower costs.


Debossing & Embossing


Debossing is a depression of an image into a material's surface so causing the image to sit below the product surface. Embossing is where the image is raised above the surface of the object. The same techniques used for embossing — blind, foil, and ink embossing — can be used with debossing to create visual effects and texture.


Decal Printing


Artwork is produced on a vinyl decal and then applied to the products with a heat transfer process. Decals can be made in 1-4 spot colours or even 4-colour process.


Die-Striking


Production of coins, medallions and stamped promotional badges and other flat metal products is achieved by striking a blank metal sheet with a hammer or stamp. The pattern on the die is transferred to the metal surface.


Etching


Using this branding process your promotional item is skinned with a protective, acid proof coating to create your logo artwork. The bare surface of the promotional product is then exposed to an acidic chemical. The acid attacks the exposed promotional product surface and leaves the image etched onto the surface. This is a traditional system used for branding glass promotional items such as water jugs and wine glasses with company logos.


Full Colour / 4 Colour Process Printing


Full colour printing, otherwise known as 4-colour process is used when you require reproduction of high quality complex full colour images. The colours cyan, magenta, yellow and black are mixed to reproduce your requirements. This process allows complex/photographic printing to be done; as opposed to the more straightforward ‘spot colour’ printing where simply individual colours are printed onto the product.


Hot Stamping


Hot stamping is a dry printing method in which a heated die and foil are used to apply graphics to a surface. The logo or design required is mounted onto a die or plate, which is then heated then pressed onto the surface of the promotional item to achieve a recessed branding finish. Foil stamping is environmentally friendly due to it being a dry process. It does not use solvents or inks and does not create any harmful vapours.


Sublimation


A dye-sublimation printer (or dye-sub printer) is a computer printer, which employs a printing process that uses heat to transfer dye onto medium materials such as a plastic card, paper, or fabric. The sublimation name is applied because the dye transitions between the solid and gas states without going through a liquid stage. Many consumer and professional dye-sublimation printers are designed and used for producing photographic prints. Sublimation printing of promotional products involves a dye transfer system where the image is permanently embedded right into the texture of the promotional material surface. Primarily used in particular for clothing (i.e. cycling and sporting jackets etc) and other textiles; this method renders the best quality, very vibrant, full colour branding.


Plastisol Printing


Platisol ink is a PVC based system that essentially contains no solvent at all. You need to heat the printed ink film to a temperature high enough to cause the molecules of PVC resin and plasticizer to cross-ink and thereby solidify or cure. This method is used when the artwork/ detail is too complex or intricate for screen-printing. Otherwise known as ‘transfer’ printing.